Jennifer Park
Director of Revenue Operations
ScaleUp Technologies • 201-500 employees
Good for basics but outgrown at 50+ users
We used HubSpot for 2 years as we grew from 15 to 65 employees. It’s an excellent CRM for small teams, but we eventually hit limitations that forced a migration to Salesforce.
For smaller teams, HubSpot is perfect. The interface is clean, setup is quick, and the free tier is generous. Our sales reps loved the email integration and meeting scheduler. The mobile app was reliable for checking deal status on the go.
However, as we added a second sales motion (enterprise in addition to SMB), we struggled with HubSpot’s limitations. Territory management is basic, custom objects have restrictions, and the workflow automation couldn’t handle our increasingly complex routing rules.
The pricing at scale became problematic too. At 50+ users on Professional, we were paying nearly as much as Salesforce would cost but with fewer enterprise features. HubSpot’s per-user pricing model doesn’t offer volume discounts that larger organizations need.
What do you like best?
Fast implementation and easy adoption
Excellent for inbound sales processes
Good customer support and documentation
Marketing automation is best-in-class
What do you dislike?
Limited customization for complex sales
Workflow restrictions become problematic at scale
No volume pricing for larger teams
Less robust than enterprise CRMs
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