Transformed our B2B sales process – measurable ROI in 90 days

We implemented Salesforce Pro 18 months ago after outgrowing our previous CRM. Our 45-person sales team needed enterprise-grade pipeline management and the results have exceeded expectations.

Within the first quarter, we saw a 32% increase in closed-won deals and reduced our average sales cycle from 67 days to 48 days. The Einstein AI lead scoring has been remarkably accurate – we prioritize A and B leads differently now and our conversion rates reflect that focus.

The automation capabilities are where Salesforce truly shines. We automated our quote approval workflow that previously required 3 manual handoffs, saving approximately 8 hours per week across the team. The integration with our Outlook email means all customer interactions are automatically logged without any manual data entry.

Implementation took about 3 weeks with Salesforce’s professional services team. We migrated 8,000 contacts and 4 years of opportunity history without significant issues. The learning curve was steeper than expected – budget for at least 2 weeks of dedicated training for power users.